Privacy Policy
So Cal Laundry
Doing Business As: MAXfresh LAUNDRY
Effective Date: January 1, 2026
IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA
So Cal Laundry ("Company," "we," "us," or "our") does not sell, rent, share, or disclose customer SMS opt-in information—including mobile phone numbers, consent records, or timestamps—to affiliates or third parties for marketing, promotional, or unrelated purposes.
Text messaging originator opt-in data is treated as confidential information and is used solely to deliver the SMS communications you have expressly consented to receive. This data is maintained in accordance with applicable law and industry standards.
1. Information We Collect
We collect information necessary to provide and improve our services, which may include the following categories:
Personal Information
- Full name
- Email address
- Telephone number
- Physical address
- Payment and billing information (processed via secure third-party payment processors)
- Communication consent records, including opt-in method, source, and timestamp
Non-Personal / Technical Information
- IP address
- Browser type and device identifiers
- Operating system and usage data
- Website interaction data and analytics
- Cookies and similar tracking technologies
Customer Communications & Service Data
- Records of inquiries, service requests, and support interactions
- Appointment details, preferences, and service instructions
- Service history, feedback, and operational notes
2. How We Use Your Information
We use collected information for legitimate business purposes, including:
- Providing, operating, and improving our laundry services
- Processing transactions, billing, and payments
- Scheduling, confirming, and fulfilling service requests
- Communicating with you regarding your account, appointments, and service-related updates
- Maintaining consent records and communication preferences
- Enhancing website performance and user experience
- Security monitoring, fraud detection, and legal compliance
We do not use personal information for purposes materially different from those disclosed without obtaining additional consent where required by law.
3. SMS Messaging & Regulatory Compliance
Text Message Program Overview
By opting into our SMS messaging program, you consent to receive text messages related to MAXfresh LAUNDRY services, including appointment confirmations, reminders, operational updates, and customer support communications.
Opt-In & Consent Management
- SMS messages are sent only to individuals who have expressly opted in
- Consent is collected through clear, conspicuous disclosures and affirmative action
- We maintain timestamped records of all SMS opt-in and opt-out actions
- Our practices comply with the Telephone Consumer Protection Act (TCPA), CTIA Messaging Principles, and applicable state laws
Opt-Out Instructions
- You may opt out at any time by replying STOP to any SMS message
- You will receive a confirmation of your opt-out request
- No further messages will be sent unless you provide new opt-in consent
Message Frequency & Content
- Message frequency varies based on your service activity and interactions
- Messages are limited to service-related or consented communications
- Promotional messages are sent only when separate, express consent has been obtained
Help & Support
- Reply HELP to any SMS message for assistance
- Contact us at maxfreshlaundry@gmail.com or (760) 608-5855 during normal business hours
Carrier Disclosures
- Message and data rates may apply
- Wireless carriers are not liable for delayed or undelivered messages
- Supported carriers include major U.S. carriers and select regional providers
SMS Data Protection Statement
Mobile information and SMS consent data will not be shared with third parties or affiliates for marketing or promotional purposes. Information may be shared with SMS aggregators or service providers solely to deliver the messages you have consented to receive. All other use cases expressly exclude SMS originator opt-in data.
4. Information Sharing & Disclosure
We do not sell or rent personal information. We may share information only as follows:
Service Providers
- Vendors assisting with payment processing, scheduling, IT support, analytics, and SMS delivery
- Service providers are contractually obligated to protect confidentiality and security
Legal & Regulatory Requirements
- To comply with applicable laws, regulations, legal process, or governmental requests
- To enforce our agreements or protect the rights, property, or safety of the Company and others
Business Transactions
- In connection with a merger, acquisition, financing, or sale of assets
- Personal information remains subject to the protections of this Privacy Policy
SMS opt-in data and consent records are excluded from information sharing, except as required to operate the SMS service.
5. Data Security
We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect personal information, including:
- Encryption of sensitive data in transit and where appropriate at rest
- Role-based access controls and authentication procedures
- Routine security monitoring and system updates
- Employee training on data protection and confidentiality
- Incident response and breach notification procedures
- Secure data backup and disaster recovery protocols
While we take reasonable steps to protect information, no system can be guaranteed to be 100% secure.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Analyze website traffic and usage patterns
- Store user preferences and settings
- Improve site functionality and performance
- Measure service effectiveness
You may adjust cookie settings through your browser. Disabling cookies may affect site functionality.
7. Your Rights & Choices
Depending on applicable law, you may have the right to:
- Access, correct, or delete personal information
- Withdraw consent for future communications
- Opt out of marketing emails via unsubscribe links
- Opt out of SMS communications by replying STOP
- Request information about data processing practices
- Submit complaints to applicable regulatory authorities
Requests may be submitted using the contact information below.
8. Third-Party Websites
Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites. This Privacy Policy applies solely to information collected by So Cal Laundry, dba MAXfresh LAUNDRY.
9. Policy Updates
We may revise this Privacy Policy periodically. Updates will be posted on our website with the revised effective date. Material changes may be communicated via email or website notice where required by law.
Contact Information
So Cal Laundry
Doing Business As: MAXfresh LAUNDRY
Phone: (760) 608-5855
Email: maxfreshlaundry@gmail.com
Website: www.maxfreshlaundry.com
By accessing or using our website, services, or SMS program, you acknowledge that you have read, understood, and agree to this Privacy Policy.